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by Michael Cote.
Original Post: This Whole Internet Thing Just Might Make Money
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The Interactive Advertising Bureau said Monday that online ad sales reached almost $2.3 billion in the first quarter of 2004, the highest three-month total since the group began tracking the sector in 1996.
[...]Many researchers have already predicted strong years ahead for the Web ad space. eMarketer expects U.S. online ad sales to reach $8.4 billion for 2004, an increase of more than 15 percent from last year, and higher than the 2000 peak of $8.1 billion.
Recently, there's been an Internet news trend of that goes something like "wow, this whole internet thing can really make money." Much of the "bubble" hype is looking like it was true, just much slower than predicted. I guess there's something of a lesson here: even Internet time is slow. That is, wide-spread (and thus, very profitable) adoption of innovation, esp. high-tech, takes awhile.