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by James Robertson.
Original Post: NBC - hand them a cluestick
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The rocket scientists at NBC apparently don't want me to watch "must see TV". For the last couple of months, they've been screwing with program start times - moving them from 9 to 8:59, for instance. Why do this? To screw with people who use DVR's to record the shows, obviously. All this really does is irritate a growing proportion of their audience though The more NBC plays around like this, the less likely I am to watch any of their programming - I don't have enough time in the day to second guess them like this. Here's a clue folks: your economic model is broken. We aren't watching your ads anymore. This behavior is simply a last desperate attempt to deny reality - and the net result of it is to tick off viewers who are actively seeking your programming. Is this really who you want to cheese off?