With half a million sales in just under eight weeks, customers are purchasing approximately 62,500 movies from Apple's iTunes store each week, or just shy of 9,000 each day.
"This underlines the strength and uniqueness of our film library, and indicates there is a consumer appetite for movie downloads that complements demand for DVDs," said president and chief executive Robert Iger.
Thus far, Disney is the only major motion picture studio who has agreed to sell its films through the ubiquitous iTunes service. However, News Corp's. Fox Entertainment Group and independent Lions Gates are reported to be in ongoing negotiations with Apple about making their catalog of films available to iTunes customers.
Those other studios seem to be wishing online sales would go away, allowing DVD sales to continue as they have. That's not going to happen - they should get on board, and stop leaving money on the table.
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