Just as application startup time matters, web page load time matters: if you go beyond about 4 seconds, you enter loser territory:
Four seconds is the maximum length of time an average online shopper will wait for a Web page to load before potentially abandoning a retail site. This is one of several key findings revealed in a report made available today by Akamai Technologies, Inc. (NASDAQ: AKAM), commissioned through JupiterResearch, that examines consumer reaction to a poor online shopping experience.
This isn't a huge surprise - it tracks well with anecdotal experience I already have. Having good data might help convince recalcitrant web developers though.
Technorati Tags:
user%xperience