The Artima Developer Community
Sponsored Link

Agile Buzz Forum
Sony slashes PS3 prices

0 replies on 1 page.

Welcome Guest
  Sign In

Go back to the topic listing  Back to Topic List Click to reply to this topic  Reply to this Topic Click to search messages in this forum  Search Forum Click for a threaded view of the topic  Threaded View   
Previous Topic   Next Topic
Flat View: This topic has 0 replies on 1 page
James Robertson

Posts: 29924
Nickname: jarober61
Registered: Jun, 2003

David Buck, Smalltalker at large
Sony slashes PS3 prices Posted: Sep 22, 2006 9:16 AM
Reply to this message Reply

This post originated from an RSS feed registered with Agile Buzz by James Robertson.
Original Post: Sony slashes PS3 prices
Feed Title: Cincom Smalltalk Blog - Smalltalk with Rants
Feed URL: http://www.cincomsmalltalk.com/rssBlog/rssBlogView.xml
Feed Description: James Robertson comments on Cincom Smalltalk, the Smalltalk development community, and IT trends and issues in general.
Latest Agile Buzz Posts
Latest Agile Buzz Posts by James Robertson
Latest Posts From Cincom Smalltalk Blog - Smalltalk with Rants

Advertisement

Sony has recognized that the $600 price tag is way too high, but I think this price cut (before it's even shipping) is a sign of two things: reality, and desperation. Here's the important bit from the story:

Sony will cut the domestic price of its basic PlayStation 3 model to 47,600 yen, or about $410, from an originally planned 59,800 yen, or $515. That puts the PlayStation 3 in the same range as the combined basic Xbox 360 and HD DVD player in Japan, where the duo will sell for 49,600 yen, or $427.

We knew Sony was going to be losing money on each console shipped at $600 - possibly as much as $400 (and that was just based on manufacturing costs - never mind what channel costs are larding on). This slaps an additional $200 loss onto each console sold. The bottom line - they are going to be bleeding like a hemophiliac when the PS3 ships. Mind you, this is a limited desperation move - the prices are (thus far) unchanged in the US. I wonder how long that differentiation will last.

Yes, MS is bleeding on each XBox 360 sale, but a lot less - and note that Nintendo will be making money on each console. I can't even begin to understand the business model where you plan to lose money hand over fist for years, with no hope of breaking even on the horizon.

Technorati Tags: ,

Read: Sony slashes PS3 prices

Topic: Screw those Partners Previous Topic   Next Topic Topic: Don't Fertilize the Customer

Sponsored Links



Google
  Web Artima.com   

Copyright © 1996-2019 Artima, Inc. All Rights Reserved. - Privacy Policy - Terms of Use