Steve Rubel notes that Google doesn't like being verbed:

The Independent Online reports that Google has fired off a series of legal letters to the media, asking them not to use the name of the company as a verb. This despite the fact that the Oxford English Dictionary and Merriam-Webster's include the search engine as a verb - e.g. "to google."

It's too late for that - it's time to just deal with the reality - they could "google it" :)

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