Scoble cuts through all the SEO nonsense and explains what should be obvious:

Without clicking anywhere find me a real human being. Not one made out of a stock photo agency.

You don’t need to look. There aren’t any. Not to mention that you can’t talk to a real human being. And I don’t see anything on those two pages that I’d like to link to. Which means they won’t get high search engine rankings no matter how many SEO firms they pay.

Which is like throwing money down the toilet. If you met THE PEOPLE behind these companies I think you’d be far more likely to listen to what they have to say. Or sell. And they ARE experts on their business. It’s a damn shame that they aren’t allowed to talk with us on their Web sites.

The context here is two website, here and here. The companies don't matter much - you could say the same thing for our (Cincom's) main website. The only way to directly communicate with us is via the blogs here, which is a large part of the reason I do this.

Most marketers are stuck in a broadcast mode of thinking - what they need to do is start engaging in the narrowcasting future.

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