You should compare the way Six Apart dealt with a crisis (yesterday's Typepad outage) with the way most companies deal with one. Unlike, say, Sony (lots of denial and stupidity, finally followed by a grudging admittance of something, but not quite wrongdoing), Six Apart got right out in front of the outage and was extremely transparent about it. Now, I don't want to compare the actual problems - they were nothing alike. I'm talking about the responses.

If you look through the postings around the sphere yesterday, you'll notice that there wasn't much (if any - I didn't see any) outrage, and people seemed to be happy with how Six Apart was treating them. Just have a look here - Anil Dash gave a candid interview on the issue on the day it happened. Not weeks later, like too many companies out there.

I may not use their software (I wrote my own server), but I like the way they do business.