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Selling Change, or Just Doing the Right Job

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Michael Cote

Posts: 10306
Nickname: bushwald
Registered: May, 2003

Cote is a programmer in Austin, Texas.
Selling Change, or Just Doing the Right Job Posted: Jul 19, 2004 11:24 AM
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One of the href="http://finance.groups.yahoo.com/group/SellingAgile/message/48">small, but interesting posts on the href="/2004/07/new-yahoo-group-on-agile-stuff-rss.html">SellingAgile Y! Group asks "Why sell change? Why not just do projects well?"

That seems to wrap up an interesting way of "selling" what would seem like difficult to sell plans for a software project. For example, on every piece of software that's been through a release, there's always the desire (often href="http://www.joelonsoftware.com/articles/fog0000000069.html">overly-zealous) to href="http://c2.com/cgi/wiki?RewriteCodeFromScratch">rewrite. When you know that you should rewrite something -- because your system has calcified, and it's no longer cost-effective to maintain and add new features to -- you, the programmer, have to sell this non-customer facing feature to management. It's a hard feat to go to someone who perceives the system as working fine and convince them that "we need to rewrite major parts of the system because they don't 'work.'"

Perhaps, as the above quote suggests, the difficulty is that demanding a rewrite is the wrong approach. It's a bit of spin-miestery, but the simple solution might just be "we need to update the code to meet the new features and enable the required functionality." That is, don't say "rewrite," just treat it like it's the given next step in the evolution/development of the project.

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