Those who went to the show probably won't say this, but the Jonathan Schwartz keynote at JavaOne was just an infomercial:
Jonathan: Java can make you a lot of money
Siemens: We used Java, and made billions
Jonathan: We have a tool just for you. Making money has never been so easy
Java Guy: We used Java, and made billions
Sun guy: Thousands of people has gotten rich using Java. So can you.
Sun guy: We have a package just for you.
Sun guy: It's so easy, you can make money just by drag and drop
Sun guy: How much do you think it will cost you?
Sun guy: Not $1000. Not $500. For our viewers, it's Free!
Sun guy: All you have to do is to call this toll-free number and subscribe to our incredible newsletter for $99 a year
Sun guy: As a special bonus, our studio audience gets to subscribe to the same newsletter for 50% off
Sun guy: That's not all. Our studio audience also gets this incredible book (holding up book), a $40 value, free
Jonathan: Everybody can become a Java billionaire!