Growing up in Germany means being exposed to different foods than kids here in America. I still remember the jelly, my grandmother used to make from homegrown raspberries, we helped her pick in the garden.
Kids in Europe usually don't know much about peanut butter and grow up on hazelnut spread instead. There are different brands, all with subtle flavor differences, featuring either a more nutty or more chocolaty taste. Ferrero's Nutella is the leading brand, with the term Nutella being synonymously used for Hazelnut Spreads all over Europe. Not surprisingly, it's also among the more expensive hazelnut chocolate spreads.

The Nutella success story began in northwestern Italy, shortly after World War II, when master confectioner Pietro Ferrero used hazelnuts, which are plentiful in the Piedmont region of Italy, to extend the chocolate supply. 23 years later, in 1969, Ferrero U.S.A., Inc. was founded and Nutella was introduced to the US market. Today, the Nutella supply for the US is produced in Canada and somehow finds its way to my breakfast table quite regularly.
Lately, Nutella became more popular here in the US, (e.g. My Nutella - Rihanna Umbrella Parody, and was featured in the Los Angeles Times' Food Section this February: Nutty for Nutella: spreadable joy however during a recent visit to Germany http://twitter.com/tompaulus and I made a disturbing discovery. The Nutella in Germany tastes differently than the Nutella here in the US and what's even worse, the German stuff tastes much better.