This post originated from an RSS feed registered with Java Buzz
by Kathy, Bert, Beth and Eric.
Original Post: Why marketing should make the user manuals!
Feed Title: Creating Passionate Users
Feed URL: http://headrush.typepad.com/creating_passionate_users/atom.xml
Feed Description: The Creating Passionate Users bloggers are all authors of bestseller Head First books. They're all passionate about the brain and metacognition, most especially--how the brain works and how to exploit it for better learning and memory.
Why do so many companies treat potential users so much better than existing users? Think about it. The brochure is a thing of beauty, while the user manual is a thing of boredom. The brochure gets the big budget while...
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