Freeform Goodness makes a number of good points in this post, but I really like this one:

Once it’s in my browser, I will fold, spindle, and mutilate at will. Tools that let me do this, as long as I’m in control of the Big Red Button, are A-OK with me. If you, as a publisher, can’t handle this, I hear there’s this advanced technology, Big-Ass Clay Tablets Engraved With Flaming Fingers, that will let you make sure that everyone sees your content exactly as you laid it down.

He's spot on here too:

If you’re reading this in an aggregator, you may not have seen the icon on the main blog page that makes it clear that I’m very short, brown, male, with a head much larger than the rest of my body, and living in a cold climate. I’m still trying to figure out why this is important, but it apparently matters to some (koff) leading lights in this field.

Hear that Levy and Jenkins? That noise the two of you hear is my subscription expiring.