I understand the porn and poker spammers - they aren't "respectable" businesses, so they don't really worry about their reputations. It's different for a vendor like these bozos (who I won't actually link) - www.thebiggestdeal.com. They sent referral spam this morning, which leads me to hope that their business dries up and that their president goes bankrupt. Die now, and don't let your corpse get in my way.