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Not politics, reality

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James Robertson

Posts: 29924
Nickname: jarober61
Registered: Jun, 2003

David Buck, Smalltalker at large
Not politics, reality Posted: Feb 21, 2005 1:50 AM
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I found this amusing. Variety is implying that there are fewer "R" rated movies due to the "political climate":

But even those who are reluctant to conclude that today's kids are any less interested in R-rated drugs, sex and violence than they were five years ago, say the continued political pressure over public decency has changed industry practices and made it harder for R pics to make money.

I was a little skeptical, and suspected a more humdrum financial angle - and sure enough, in the same article:

Perhaps even more startling is the fact that in 2004, PG films outgrossed R pics for the first time in two decades: $2.3 billion to $2.1 billion. The last time PG was bigger business than R was 1984, the year the Motion Picture Assn. of America introduced the PG-13 rating.

While PG films have been making more money -- "Shrek 2," "The Incredibles" and "Harry Potter and the Prisoner of Azkaban" were all rated PG -- the box office generated by R-rated films has been falling precipitously.

My quick translation of all this - the finance guys in Hollywood are pushing for the stuff that sells, and the creative guys would rather make what they consider to be art. Over a long enough interval, good market data beats "gut feeling". Don't buy it? Have a look here, at the top ten grossing films - not an "R" rating in the bunch. Generally speaking, when it comes to business decisions like this - look for a financial rationale before you look for a more esoteric one.

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