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I think Scoble hasn't thought this one through:

Om Malik says that the personal blog is dead. Oh, yeah! Well, personally, I know a whole lot of people who are publishing blogs for just their friends and family. You wanna read some blogs that have very few readers? Just click randomly on the page at Weblogs.com. You'll find lots of blogs you haven't heard of yet. The question is, are any of them interesting?

Or, visit MSN Spaces and look at the "just updated" part of the page.

But, sadly, OM is right. It's getting harder and harder to keep up with the rapidly-spreading blogosphere. In the end, it's going to be automatic tools that really help you find the good stuff.

You mean like TV killed radio? Or do you mean the way Radio had earlier killed off magazines? And as useful as Amazon's "readers who bought this also bought blah" is, I still tend to focus in on new books by authors I already like. In the same way, I seriously doubt that I'll cede control to a search bot for all my news - I'll continue to personally look for people who I find interesting. Search will get better, but it will augment, not replace what we do now.