One of these ads shows a finger clicking a mouse, alongside a headline emblazoned in red: "Is this you?" That's followed by a long list of user names and IP addresses typical of those found on file-sharing networks such as Kazaa, eDonkey, DirectConnect, Grokster and Lime Wire, which are named specifically. "If you think you can get away with illegally trafficking in movies, think again," the ad warns.
The ad campaign will also be supported by the Video Software Dealers Association, which plans to post versions of the ads in 10,000 video stores nationwide, the MPAA said.
The software, designed to scan hard disks for media and peer-to-peer files, will soon be freely available from the MPAA. A representative of the group said the program, developed by a Danish software company, does not yet have a name.
It will only identify files, not automatically delete them, the group said.