This post originated from an RSS feed registered with Agile Buzz by James Robertson. Original Post: It's a new media ballgame Feed Title: Cincom Smalltalk Blog - Smalltalk with Rants Feed URL: http://www.cincomsmalltalk.com/rssBlog/rssBlogView.xml Feed Description: James Robertson comments on Cincom Smalltalk, the Smalltalk development community, and IT trends and issues in general. Latest Agile Buzz Posts Latest Agile Buzz Posts by James Robertson Latest Posts From Cincom Smalltalk Blog - Smalltalk with Rants

The election is showing just how much of a new media ballgame it is now. In past elections, the "old" media - TV, radio - kept a lid on exit polls until near the time polls closed. In the business world, marketing departments kept a lid on announcements until a properly crafted press release could be rolled. Now look at things:

• For the current election, exit polls (of dubious reliability, but with an ability to "change the shape" of things) are being leaked all over various blogs
• In the business world, influential people like Mark Cuban, Jonathan Schwartz, and Scoble are able to route around the normal outlets

This is happening in just about every realm you can imagine - sports, politics, IT, marketing across all sorts of products. Marketing departments have been as slow as the TV networks in picking up on this change-over - and they have been blind-sided every bit as often. It should be an interesting next few years.