This post originated from an RSS feed registered with Agile Buzz by James Robertson. Original Post: Re: It's The Feed Stupid Feed Title: Cincom Smalltalk Blog - Smalltalk with Rants Feed URL: http://www.cincomsmalltalk.com/rssBlog/rssBlogView.xml Feed Description: James Robertson comments on Cincom Smalltalk, the Smalltalk development community, and IT trends and issues in general. Latest Agile Buzz Posts Latest Agile Buzz Posts by James Robertson Latest Posts From Cincom Smalltalk Blog - Smalltalk with Rants

PR News links to this interesting insight from a VC blog:

I've put all this time and energy into my blog page with House Ads, Adsense, Blogrolls, etc and it's a total waste of time and energy. Because by the end of this year, the number of people who actually visit my blog will be less than 10% of my total audience.

So, this means that the smart money is going to go into the feed space. Because that's where the action is. Forget AdSense. I need contextual ads built right into my feed. Forget Typepad links, I need the links built right into my feed. Same with comments

Making contextual ads for feeds is going to be a fair bit harder than it is for websites - after the content is grabbed, you don't necessarily see the reader anymore.