This post originated from an RSS feed registered with Agile Buzz by James Robertson. Original Post: Outsourcing in the PR gig? Feed Title: Cincom Smalltalk Blog - Smalltalk with Rants Feed URL: http://www.cincomsmalltalk.com/rssBlog/rssBlogView.xml Feed Description: James Robertson comments on Cincom Smalltalk, the Smalltalk development community, and IT trends and issues in general. Latest Agile Buzz Posts Latest Agile Buzz Posts by James Robertson Latest Posts From Cincom Smalltalk Blog - Smalltalk with Rants

PR News thinks that PR people should worry about outsourcing:

First of all, true PR and media work requires long-term relationships with media members. A level of trust, rapport and understanding needs to be established to receive proper recognition and media placements. True, but what rule states that you have to be in the same geographic arena as the media? Why wouldn't someone in India be able to form a relationship with media? If they don't have them now, they can partner with a US firm or an independent US consultant for help (and let me tell you, there are lots of very senior PR people floating around looking for work) and eventually transition it all over

Hmm. Let's take this question: "Why wouldn't someone in India be able to form a relationship with media?" - there's a simple answer: the 12 time zone difference. Think about it - we sleep while they're awake and vice-versa. Over the long haul (the time it takes to establish a relationship) - how many people are going to be willing to work that far off cut? Not many, I'd guess. This is a simple, but quite large obstacle...