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PR Opinions talks about the big screwup Coke made with Dasani in the UK. This brought to mind this post from Ted Neward - a bad customer service story. Here's the kicker - it used to be that bad service, or even a bad marketing campaign, had limited fallout. Now, it's potentially global:

It's also and interesting%A0example of how the geographical barriers for crises are falling, this story has been covered all over the globe: UK Story, US Story, Australian Story, New Zealand story, African Story.

Marketing and PR people have to be very careful now. Heck, everyone does. Just look at how far this John Gray suit threat story has spread. Things can get lost on the web - or they can blown up into super-sized stories. It's a new world out there