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There's a marketing plan

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James Robertson

Posts: 29924
Nickname: jarober61
Registered: Jun, 2003

David Buck, Smalltalker at large
There's a marketing plan Posted: Mar 4, 2004 11:11 AM
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This post originated from an RSS feed registered with Agile Buzz by James Robertson.
Original Post: There's a marketing plan
Feed Title: Cincom Smalltalk Blog - Smalltalk with Rants
Feed URL: http://www.cincomsmalltalk.com/rssBlog/rssBlogView.xml
Feed Description: James Robertson comments on Cincom Smalltalk, the Smalltalk development community, and IT trends and issues in general.
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The Register has found out what the PR masterminds at SCO have to say about themselves:

The SCO Group's masterful public relations tacticians have demanded that the company be compared to fellow IP (intellectual property) crusaders at the RIAA.

"We believe that there are important similarities between our recent legal activities against end users and those actions that have taken place in the recording industry," said SCO CEO Darl McBride, during a conference call today.

"It wasn't until the RIAA (Recording Industry Association of America) ultimately launched a series of lawsuits against end user copyright violators that the community at large became fully educated regarding the liabilities associated with using copyrighted materials without providing remuneration to the copyright owner. We believe that the legal actions that we have taken and will continue to take will have a similar impact on end users of Unix and Linux."

Yeah, there's a plan - identify yourself with the group that's suing 12 year olds. I had this vague notion that PR was supposed to be positive...

Read: There's a marketing plan

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