This post originated from an RSS feed registered with Agile Buzz by James Robertson. Original Post: Routing the message Feed Title: Cincom Smalltalk Blog - Smalltalk with Rants Feed URL: http://www.cincomsmalltalk.com/rssBlog/rssBlogView.xml Feed Description: James Robertson comments on Cincom Smalltalk, the Smalltalk development community, and IT trends and issues in general. Latest Agile Buzz Posts Latest Agile Buzz Posts by James Robertson Latest Posts From Cincom Smalltalk Blog - Smalltalk with Rants

Don't think that blogs are a way to route a message around other media? The White House apparently believes it is. This led me to marketing - what if you are having difficulty getting your message out in the trade press? Blogging is a possible answer - and will has the ability to wind back around - as the above story did - into the major media. In the political world, this meant something like the WaPo. Here in the techie universe, it might be less trouble, since folks like Jon Udell and Dan Gillmor are already blog savvy....