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by James Robertson.
Original Post: Innovation is not enough
Feed Title: Cincom Smalltalk Blog - Smalltalk with Rants
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In the end, the innovation didn't matter. I'm not going to get into the whys and wherefores of Dean's message, or anyone else's for that matter - it's not the point. The point is, all the innovation in the world wasn't enough. It's the same way with product marketing - you can have clever ads, and you can have interesting product placement (etc) - but in the end, your product has to be perceived as solving real problems. I'm also fairly well convinced that anger doesn't work - in politics or in products. People don't want to hear why the other guy's product stinks - they want to hear about what your stuff can do for them. Anger tends to gear up the faithful, and turn off the undecideds. There's a lesson in that for us Smalltalkers - and likely for Lispers as well