David Meerman Scott explains that you can buy attention through ads, use traditional PR to beg for it, use sales to hit people one at a time, or:

Or you can earn attention by creating something interesting and valuable and then publishing it online for free: a YouTube video, a blog, a research report, photos, a Twitter stream, an ebook, a Facebook page.

There are so many quacks floating around telling you that "you can hit the top of the search engines" if you buy their snake oil, but David has it right: just create useful content around the product/services you are trying to sell. Tell people what they do, create stories around what they do, make the information you are publishing interesting, and your target audience will find it. I

t's not a recipe for instant success - it takes awhile to build up search credibility, and it can be thrown away in an instant - see this well intentioned site relaunch story, for instance.

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