This post originated from an RSS feed registered with Agile Buzz
by James Robertson.
Original Post: Marketing by Sun ?
Feed Title: Cincom Smalltalk Blog - Smalltalk with Rants
Feed URL: http://www.cincomsmalltalk.com/rssBlog/rssBlogView.xml
Feed Description: James Robertson comments on Cincom Smalltalk, the Smalltalk development community, and IT trends and issues in general.
Vincent Brabant writes on Sun's marketing strategy (or lack thereof):
Look at J2EE servers:
Before, you had iPlanet AppSrv 6
then you had Sun One Application Server 7
now, you have Java System Application Server 7/8.
Look at Java IDE:
Before you had Forte For Java
Then you had Sun One Studio
Now, you have Sun Java Studio
I've seen this kind of rapidly changing strategy/product naming thing before - at ParcPlace and ObjectShare. We had a new slogan and a new "strategy" every 6 months between 1995 and 1999 - mostly to try to cover up the lack of a coherent vision on the part of senior management. It didn't serve us very well - we lost business rapidly during those years, as customers lost faith in us - and it took a lot of effort on the part of Cincom to convince people that we were going to support and improve Smalltalk. Sun is entering that same twilight zone now
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