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by James Robertson.
Original Post: Dvorak on blogs
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Everyone has commented on John Dvorak's latest anti-blog screed - for instance, Joi Ito mentions it ere. Lost in all the fun making is the fact that Dvorak did spot one notable development in his piece - the emergence of media/corporate blogging:
So now we have the emergence of the professional blogger working for large media conglomerates and spewing the same measured news and opinions we've always had"except for fake edginess, which suggests some sort of independent, counterculture, free-thinking observers. But who signs the checks? The faux blog will replace the old personality columns that were once the rage in newspaperdom. Can you spell retro? These are not the hard-hitting independent voices we were promised. They are just a new breed of columnist with a gimmick and a stern corporate editor.
Now, I think Dvorak misses a lot - for instance, one of MSNBC's bloggers is none other than Glenn Reynolds of Instapundit fame. Big media is going to try and adopt anything that's popular, including blogs. The fact that they do doesn't spell the end of anything. Unlike TV, it's pretty easy (via the wonder of hyperlinks) to visit related content, regardless of author.
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