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by James Robertson.
Original Post: One way to build a biz
Feed Title: Cincom Smalltalk Blog - Smalltalk with Rants
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Feed Description: James Robertson comments on Cincom Smalltalk, the Smalltalk development community, and IT trends and issues in general.
Misbehaving points to Build a Bear as an example of savvy marketing. They don't know the half of it - my daughter and pretty much all of her friends love the place. The website is well targeted too - all the invitations for my daughter's birthday party were printed straight off the site. The people running that company figured out their target market really, really well.
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