This post originated from an RSS feed registered with Agile Buzz by James Robertson. Original Post: Organizational Blogging Feed Title: Cincom Smalltalk Blog - Smalltalk with Rants Feed URL: http://www.cincomsmalltalk.com/rssBlog/rssBlogView.xml Feed Description: James Robertson comments on Cincom Smalltalk, the Smalltalk development community, and IT trends and issues in general. Latest Agile Buzz Posts Latest Agile Buzz Posts by James Robertson Latest Posts From Cincom Smalltalk Blog - Smalltalk with Rants

Don't do it if you're not prepared, as an organization, to speak the truth. Blogging promotes, but also requires to some extent, a culture of candor.

That's really, really important, IMHO - and it's one of the reasons that I'm totally unimpressed with the campaign blogs of the various presidential candidates - they are all nothing more than blow dry marketing exercises. Part of the appeal of blogs for readers is getting a much less filtered view of a person and/or an organization. If you can't handle opening up that way, then you probably shouldn't bother.