Sun's Jonathan Schwartz recognizes that PR is way too important to leave to the PR people - sometimes, you have to jump in try to deal with a mistake:

And before you send me the email, yes, I saw the entry written by Matt Mullenweg - and all I can say is... I'm really sorry, Matt. That's not the way Startup Essentials is supposed to work. We screwed up, and you're completely right to suggest if that's the norm, we should kiss goodbye our aspirations of reestablishing our business in the startup community.

If there's anything I can do to win a second chance, I'd like to know. I appreciate your first sentence.

That's the kind of thing I monitor the blogosphere for - product mentions, company mentions, etc - in order to highlight the good, and respond to the problems. Interestingly enough, that's the topic of this week's podcast, which I'll be posting later today

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