I haven't paid a lot of attention to the new "Google Tips" thing (try a search that includes the word "blog", and look under the paid results). It seemed innocuous enough to me, but it looks like I'm in a pretty small minority. TechCrunch highlighted a post by Blake Ross, and now it's crossed over from the tech blogs to the political ones - I spotted criticism from Glenn Reynolds, and from National Review's "Corner" blog this morning.

That means that the meme is picking up steam, and I think Google's going to have to take note. Matt Cutts (Google employee, with an "unofficial" Google blog) addressed this on the 29th, but it looks like that's not going to be enough. I suspect that Google would be better off letting this initiative die. The positive benefits look to be minimal, and my initial yawn doesn't seem to be the common reaction.

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