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James Robertson

Posts: 29924
Nickname: jarober61
Registered: Jun, 2003

David Buck, Smalltalker at large
Ad Strategies Posted: Dec 16, 2006 3:03 PM
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This post originated from an RSS feed registered with Agile Buzz by James Robertson.
Original Post: Ad Strategies
Feed Title: Cincom Smalltalk Blog - Smalltalk with Rants
Feed URL: http://www.cincomsmalltalk.com/rssBlog/rssBlogView.xml
Feed Description: James Robertson comments on Cincom Smalltalk, the Smalltalk development community, and IT trends and issues in general.
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Scoble has found a soft spot in Google's ad model:

Did you realize that over on Naked Conversations, our book blog about corporate blogging, we can’t put Google ads on there?
Why not? Well when we tried Google ads we got a ton of porn advertising (we’re the #10 result for “naked” ). Yes, we’ve out SEO’d the porn industry, but that means we can’t take Google ads cause Google ads (unlike ads, from, say, FM Media) won’t let us choose which advertising we want on our pages. So, we removed the Google ad bar from our blog.
This is what Dave Winer and I were talking about this morning. We’re looking at a lot of Google advertising on Gmail, on blogs, on Web sites, and other places and we’re unimpressed. On the main search engine it makes a lot of sense (and is why probably 98% of Google’s revenues come from advertising on Google.com). But on blogs? On Gmail? On other components? It makes a lot lot less sense.

Not everything can fit into the fully automated bin - for some things, you need some human intervention. When trying to sell an ad model to a marketing department, the problems Scoble brings up are going to be a huge smack in the forehead. There are plenty of seams to fill in Google's strategy right now.

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