Drew, the RocketBoom guy shows us how not to turn down a business deal:

I have been losing sleep over it and decided this is just not going to be right for Rocketboom. While I expect this will be a big traffic loss for us, at heart, I really love Apple and will stick by them in this competition. I also remembered from last year that Microsoft was the first company to really make me feel as though I was being taken advantage of personally.

That's what's called "burning your bridges". Dynamiting them, actually. One of the commenters there put it best:

This really makes me want to negotiate with you regarding sponsorship opportunities on rocketboom.

If it goes badly, can i assume you'll badmouth my company, too?

This is the sort of thing you handle privately. If there's a need to make a public comment at all, it should not be disparaging.

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