Nick Carr takes aim at excessive absurdity like this:

the Holy Grail for developers of the semantic Web is to build a system that can give a reasonable and complete response to a simple question like: “I’m looking for a warm place to vacation and I have a budget of $3,000. Oh, and I have an 11-year-old child.” Under today’s system, such a query can lead to hours of sifting -- through lists of flights, hotel, car rentals -- and the options are often at odds with one another. Under Web 3.0, the same search would ideally call up a complete vacation package that was planned as meticulously as if it had been assembled by a human travel agent.

Yeah, that will work. If I gave that information to a live travel agent right now, they wouldn't have enough to go on. Do I like theme parks? Camping? The beach? This is all nuts. I'm with Carr:

One last thing: I'm claiming the trademarks on Web 3.0 Conference, Web 3.0 Summit, Web 3.0 Camp, Web 3.0 Uncamp, and Web 3.0 Olde Tyme Hoedown.

I think that's the appropriate level of seriousness to apply here.

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