Thomas Hawk has some issues with the mainstream media, and he makes this point about their tech reporting:

When they do write about tech it's mostly superficial puff pieces that are boring and designed to be read by the person who doesn't really understand technology.

The thing is, it's hardly just technology that gets treated like that. I notice that the typical coverage of anything that I know something about tends to suck (the main exception being sports). This is a general media problem, not simply a problem with tech reporting. The big media companies think that you can have a generic reporter cover any story; it hasn't really occurred to them that subject area experts might be useful.

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