eWeek has taken notice of podcasting, and has a write up of how it's being used by some large entities: IBM and MassMutual, for instance. Those two seem to be mainly doing internal communications and education, where the benefit is clear: for a far flung company, it's easier to put information out as an mp3 than it is to organize a cross timezone conference call.

My podcasting falls more into the Marcom area that eWeek mentions: I'm promoting Cincom Smalltalk (and Smalltalk in general) with the podcasts and screencasts I've been doing. It's a good way of getting information out that can be used asynchronously - and it's also inexpensive. My total investment to date has been downloading free software, buying a decent headset microphone, and buying a digital audio recorder for use in face to face recording.

It's all pretty simple, although audio editing does take time. I can definitely see where video podcasting would be a large step up in terms of work.

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