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by James Robertson.
Original Post: Microsoft Marketing Redux
Feed Title: Cincom Smalltalk Blog - Smalltalk with Rants
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Chris Pirillo asks some good questions about Microsoft's direction with the Zune:
I don’t get it. Should I be using Napster, URGE, or Zune? Should I be using the Clix or the Zune? Should I be using Windows Media Player 11 or the Zune Marketplace software? There are too many choices, many of which are not interoperable, coming to me from the same company: Microsoft . Instead of simplifying the market, they’ve made it slightly more complicated with Zune (and likely pissed off countless partners in the process).
If you partnered with MS in the music space recently, that pain you feel is from the stick they just beat you with. Contrast this with Apple, which has a nice, simple message: iPod/iTunes. Someone at Microsoft failed Branding 101.
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