The WaPo has a story on TV watching and DVR usage - there's some interesting stuff about studio responses to the fast forward button, but then there's this:
It also turns out that DVRs are not killing live viewing or shuffling the weekly prime-time schedule, at least not yet. From Sunday to Friday, 84 percent of all prime-time television viewing in DVR households is live, according to Nielsen Media Research. According to the same data, 61 percent of all prime-time programming recorded by DVRs is watched on the same days it airs.
That sounds very wrong to me. Every DVR owner I talk to has the same reaction to live TV - it's simply agonizing. It's not the ads per se, even - it's that a 60 minute show can be watched in 45 minutes off the DVR, while live, it's the entire hour. I'd really like to know where that 84 percent number came from, because it doesn't line up with how we operate, or with how anyone I know with a DVR operates either.
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