It looks like the leading airlines can't spot a major marketing opportunity when they see it: they are taking a pass on broadband service on the plane:

It [Boeing] invested heavily in the satellite based system but most carriers have opted for cheaper internet services using cellular networks.

Yeah, I can feel the burn from 9600 baud service. On long haul (tran-atlantic and trans-pacific) flights, this kind of service would have been a major differentiator.

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