From Mary Jo Foley:

Microsoft is turning up the Genuine Advantage heat in the coming months on a couple of fronts. The company is planning to require Genuine Advantage validation of certain "premium" components that are integrated into Windows Vista. It also is planning to target PC makers and systems builders with its anti-piracy message and policies, as opposed to just consumers. Expect Microsoft to talk more specifics on these initiatives some time this fall.

Sounds to me like some of those 10,000 new hires are marketing types who learned their tactics from the RIAA: treat the customer like a criminal. Yeah, there's a plan.

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