I've been invited to give a webinar for the Product Management blog, and I've accepted. You can see the details here, or click the link in the "Information" section of the menu. Here's the summary for my topic:

Make sure you know what people are saying about you and your product. It’s a new, unfamiliar world for marketing and PR people. Until fairly recently, marketing communications were tightly controlled, and mostly one-way. Where there was a need/desire for two-way communication, it was done on terms set by marketing and PR focus groups, market surveys, analyst briefings (etc.). The emergence of the blogosphere has changed all of that, in ways that are every bit as profound as the sea change wrought hundreds of years ago by Gutenberg’s printing press.

He'll be talking about the need to keep track of the ongoing commentary that’s taking place, outside of the control of PR professionals. It’s no longer enough to have a consistent message;you now need to be aware of what’s being said about you, your products, or your client’s products at all times. He’ll give a few examples of companies not paying attention fast enough,and how that’s impacted their public image. He’ll also explain how he, in his role as a product manager, tracks references to the products he work with.

You'll learn how he tracks the ongoing commentary about his products, and how you can do the same thing to keep track of yours.

This looks like it'll be fun. The webinar is December 20th (all the early dates filled up fast!).

Technorati Tags: PR, marketing, communications