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Two Quotes from http://behaviour-driven.org/GettingTheWordsRight. (It's a wiki, this page seems to be authored by Dan North and Dave Farley.)

"Behaviour-Driven Development grew out of a thought experiment based on Neuro-Linguistic Programming techniques. The idea is that the words you use influence the way you think about something."

"Concentrating on finding the right words led us to think about the process differently, for example, the fact that the words we use in BDD are very much focussed on the behaviour of the system led us to better understand the very close relationship between the stories we use to specify behaviour and the specifications we implement in BDD in place of tests. It also helped us gain further insight into some of the failure modes we have experienced in TDD projects."