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Sony cries Uncle over the stupid ad

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James Robertson

Posts: 29924
Nickname: jarober61
Registered: Jun, 2003

David Buck, Smalltalker at large
Sony cries Uncle over the stupid ad Posted: Jul 12, 2006 8:15 AM
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This post originated from an RSS feed registered with Agile Buzz by James Robertson.
Original Post: Sony cries Uncle over the stupid ad
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Looks like Sony finally figured out that single country advertising is increasingly becoming a thing of the past - they've pulled the "white is coming" PSP ad from the Netherlands:

Sony said that the Netherlands campaign intended to highlight the color contrast between the existing black PSP and the new ceramic white PSP. Instead, the ad campaign riled California Assemblyman Leland Yee, the National Association for the Advancement of Colored People (NAACP) and a youth civil rights education project called Sojourn to the Past. Those critics condemned Sony’s use of the racially charged photo to sell a product and said it recalled an age and time when black people were portrayed in minstrel shows.

I mentioned at the time that this ad campaign was ill advised - at best. It's pretty much the same mistake Ted Neward made in in O/R analogy post: an ancillary point rose up and became the story, overwhelming the desired point.

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