Steve Rubel:

Unfortunately, the dirty little secret of the media biz is that RSS is so disruptive few have fully embraced it. Let me explain.

Those who have adopted RSS still publish headlines and summaries in the feeds in an effort to drive more eyeballs back to their Web sites to boost page views. I propose syndicating content in an ad-supported full-text format-something the largest publishers on the Web haven't done.

Ironically, this is from a partial text summary feed :)