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by James Robertson.
Original Post: the political blogs...
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Instapundit reports that the Bush campaign has a blog. I'm not terribly impressed with any of the campaign blogs I've seen (I subscribe to most of them). Why not? Well, they are to blogging what the marketing department is to communications - completely packaged. This isn't a big surprise; a political campaign is going to want to stay on message. On the other hand, one of the great things about blogs is that they enable a more open form of communication - without all the pre-processing and editing that you get from the marketing process. Don't get me wrong - that pre-processing has a place, and it's crucial - one of the reasons Java broke through in 1995-1996 was the huge marketing promotion from Sun. It's not that marketing isn't needed - it is. But is marketing needed in a blog? That I'm not too sure about. Why exactly do I want to read blow-dried words in a blog when I can already find them in my newspaper? There's been a lot of talk about how the various campaign blogs are some kind of breakthrough event, but I'm just not seeing it...
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