Here's a Negative PR Event bearing down on O'Reilly - they think they own the term "Web 2.0":
One of these events - the upcoming Web 2.0 half-day conference is the target of a cease and desist letter (below) from the legal team of O’Reilly publishers. Basically O’Reilly are claiming to have applied for a trademark for the term “Web 2.0″ and therefore IT@Cork can’t use the term for its conference. Apparently use of the term “Web 2.0″ is a “flagrant violation” of their trademark rights!
So how long do you think it will be before Tim O'Reilly notices the "boy, what tools those clowns at O'Reilly are" flareup over this? Will he call off the dogs quickly, or will the negativity have to rise to Warner Kremer Paino levels first?