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by James Robertson.
Original Post: Media to the Edge
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Because here's the deal. The tools available to everyday people that are turning the media world on its head are also available to professional organizations. You don't have to approach everything with a $100,000 solution when $10,000 will do just fine. If aggregation is where its at (and I believe that it is), then build aggregators. Let other people be the content creators and move yourself to the edge. Not only is it fun there, but that's where the profitability is going to be downstream.
Isn't that pretty much what Amanda Congdon and RocketBoom are doing right now? Over time, I expect that most news operations will look a lot more like movie productions - you'll have a small number of permanent employees who manage a wide range of stringers, whose expertise varies and is available as needed.