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by James Robertson.
Original Post: Dinosaurs, as seen by Apple
Feed Title: Cincom Smalltalk Blog - Smalltalk with Rants
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Feed Description: James Robertson comments on Cincom Smalltalk, the Smalltalk development community, and IT trends and issues in general.
The Mac is a young guy in casual clothes with a boyish stubble. In contrast, the PC is a middle-aged, suited business man. Do these two look familiar? It's no coicidence that the Mac looks like Steve Jobs circa 1975 while the PC is an overstuffed caricature of Bill Gates.
The ads may be entertaining but are they effective at getting users to switch? I'm not so sure. By relying on tired stereotypes Apple runs the risk of alienating and insulting the audience it's trying to convert.
I just saw this for the first time last night, and I thought it worked. The "what apps come bundled" thing was truly funny (although, to be fair, most PCs you buy from a vendor will come with some variant of Office pre-loaded). I don't think these ads will alienate anyone, but we'll have to wait and see whether they are effective.
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