If your CIO, CTO, or CEO decides to go to the SOAExecForum, then be prepared to face huge piles of angle bracket based buzzword bingo when they return. Just look at some of the platitude-based business ideas:

What is SOA?
SOA (service-oriented architecture) is a broad framework within which enterprises build, deploy, and manage services; these services are coarse-grained application components that can be called upon by other applications using standard protocols. The primary objective is a more agile application infrastructure that responds swiftly to shifting business demands.

Sounds all enterprisey to me. What's next?

Why is SOA critical for my organization?
Service-oriented architecture (SOA) represents a momentous shift in the relationship between business and IT, requiring significant changes in resource allocation and new perspectives on planning and executing IT initiatives.

Hmm. Where have I heard that before? Maybe back in the 90's, when websites started popping up? Before that, when client/server was all the rage? Sometimes I wonder if they just do a copy/replace operation on the templates. Here's the critical bit:

Who Should Attend
Focused on the growing needs of all vertical industries including Financial, Education, Government, Healthcare, Transportation, Manufacturing, Telecommunications and more, the SOA Executive Forum is tailored to the meet the educational needs of senior technologists and business decision-makers

Definitely enterprisey. Make sure that none of the implementation people attend, because they'll have a bunch of WTF??? kind of questions to ask. Best to bring the formerly (and never) technical, so that the buzzwords can flow freely, and the high powered consultants can sell services in a risk free environment. Batten down the hatches if your senior staff attends this event; it could suddenly get all enterprisey in your shop.