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by James Robertson.
Original Post: Speaking Engagements
Feed Title: Cincom Smalltalk Blog - Smalltalk with Rants
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Feed Description: James Robertson comments on Cincom Smalltalk, the Smalltalk development community, and IT trends and issues in general.
I spoke at SPA 2006 recently, and I have a couple of other engagements coming up:
Smalltalk Solutions 2006: I'll be talking about my blog server, but in a technical case study kind of mode. The Abstract:
In 2002, James implemented a web log server in Cincom Smalltalk (VisualWorks) and has been posting to that blog, building a community of fellow Smalltalk bloggers, and enhancing the Smalltalk server. James will guide you through the process of building, maintaining, updating and scaling a Smalltalk web application server and show the ancillary areas of the technology XML, RSS, XML-RPC. He will show the ease of modifying a Smalltalk server in place, without taking it offline and the transition from single user to multi-user -- all without downtime.
Syndicate Toronto - I'll be speaking about the implications of blogging and syndication technology for PR/Marketing professionals. The Abstract:
It’s a new, unfamiliar world for marketing and PR people. Until fairly recently, marketing communications were tightly controlled, and mostly one-way. Where there was a need/desire for two-way communication, it was done on terms set by marketing and PR – focus groups, market surveys, analyst briefings (etc.). The emergence of the blogosphere has changed all of that, in ways that are every bit as profound as the sea change wrought hundreds of years ago by Gutenberg’s printing press.
I’ll be talking about the need to keep track of the ongoing commentary that’s taking place, outside of the control of PR professionals. It’s no longer enough to have a consistent message; you now need to be aware of what’s being said about you, your products, or your client’s products at all times. I’ll give a few examples of companies not paying attention fast enough, and how that’s impacted their public image. I’ll also explain how I, in my role as a product manager, track references to the products I work with.
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